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天伦国际酒店管理集团推出新品牌

  随着集团市场发展和品牌管理的深化,为了满足不同客户群体对产品的需求,进一步清晰品牌划分,天伦国际酒店管理集团将隆重推出三大细分品牌——天伦皇家(Tianlun Royal)、天伦瑞嘉(Tianlun Rega)、天伦精致(Tianlun Elite),分别针对五星级酒店、四星级酒店和中档商务酒店。

集团高层称,这三个子品牌是天伦集团早已成熟的产品,今年在原有基础上进行了更加明确的整合划分,目的是为不同的细分市场提供更具针对性的服务,使集团品牌在不同产品线上延伸发展。

  天伦国际酒店管理集团及其三个子品牌随即将启用新的标志。集团标志在原有基础上进一步简化,更加突出视觉形象。天伦皇家和天伦瑞嘉的标志将采用与集团标志相同的图形,只是在颜色和字体上加以区分,既突出不同的产品特色,使天伦国际酒店管理集团旗下的品牌划分更加清晰,又体现集团管理的一致性和权威性,且便于识记。天伦精致作为特色品牌,展现出优雅干练的商务气质。整体设计端庄稳重、简洁内敛、充满质感,凸显天伦集团品质。

  集团高层表示,品牌细分是市场细分的结果,是天伦品牌的纵向延伸,也是天伦国际酒店管理集团完善市场营销体系和优化品牌的重要战略。在入选行业权威媒体HOTELS杂志的“全球酒店集团300强”之际推出新品牌,这一举措将更加统一天伦集团的品牌形象,同时为不同品牌的个性化发展奠定基础。集团将一如既往地为不同细分市场的宾客提供高品质服务,为业主创造高效益。

  Tianlun Unveils Re-branding

  With the strengthening of market development and brand management, Tianlun International Hotels will unveil three new sub-brands, namely Tianlun Royal, Tianlun Rega and Tianlun Elite, which separately correspond to five-star, four-star and midscale business hotels. An executive of Tianlun announced that this step is taken to clarify Tianlun’s brand segmentation so as to serve the customers with different demands. The sub-brands are mature enough to enter the market.

  Tianlun International Hotels and its three sub-brands will use their new logos. The executive of Tianlun said that brand segmentation is resulted from market subdivision and stands for the vertical extension of Tianlun brand. It is an important strategy for improving marketing system and brand management.

  The authoritative magazine of the worldwide hotel industry--Hotels and its official website has just issued the latest world hotel corporate 300 ranking. Tianlun International Hotels ranks NO.128.

  天伦国际酒店管理集团

天伦国际酒店管理集团
天伦国际酒店管理集团

   天伦皇家

天伦皇家
天伦皇家

   天伦瑞嘉

天伦瑞嘉
天伦瑞嘉

   天伦精致

 天伦精致
天伦精致

  Tianlun International Hotels Tianlun Royal Tianlun Rega Tianlun Elite

  天伦国际酒店管理集团“新名片”

  根据世界酒店业权威杂志《HOTELS》7月刊及其官方网站(http://www.hotelsmag.com)最新发布的2006年全球酒店统计排名数据,天伦国际酒店管理集团在去年凭借发展速度和品牌规模进入全球酒店管理集团300强行列。集团2006年管理客房5725间,位列第128名,成为中国北方地区第二大酒店管理集团。在酒店数量上,06年集团共管理酒店22家,位列第183名。从品牌规模看,天伦皇家和天伦瑞嘉均榜上有名。《HOTELS》是世界酒店业专业知名杂志,是International Hotel & Restaurant Association(国际酒店与餐厅协会)的会刊。该杂志的统计排名是广泛认可的世界性排名,统计数据每年7月份发布,是国际上衡量酒店管理集团规模的标杆。进入300强,标志着集团在品牌发展和业务开拓上已形成一定的规模,成为国内乃至全球酒店业的最具影响力的品牌。

  在6月份揭晓的“全球酒店五星金钻奖”评选中,天伦国际酒店管理集团满载而归,一举摘得4项重量级大奖,再次成为业界瞩目的焦点。“全球酒店五星金钻奖”由世界旅游组织、中国旅游饭店业协会、瑞士洛桑酒店管理学院等权威机构、新浪网、新华社、人民日报、中央电视台、凤凰卫视等知名媒体、业内专家、各国旅游局鼎力打造,被誉为中国酒店业“奥斯卡”。集团在网络评选中以绝对优势荣膺“中国十大品牌酒店集团”,跻身北方三甲;集团旗下的北京龙熙温泉度假酒店喜获“亚洲十大创新品牌酒店”;集团总裁吴晓燕女士被评为中国酒店业十大领军人物;集团副总裁、黎明国际酒店总经理高国继先生被授予中国酒店业十大杰出总裁。此次获奖是集团6年发展的成果,是集团不断增强的核心竞争力和品牌影响力的印证。(图为天伦国际酒店管理集团总裁吴晓燕女士、副总裁兼龙熙温泉度假酒店总经理安学峰先生与副总裁兼黎明国际酒店总经理高国继先生在颁奖典礼上合影)

  2007年6月26日,第四届中国饭店集团化发展论坛在南京召开。来自全国各地旅游管理部门、中国的国际酒店集团及国内各大旅游集团的领导、专家学者200余人参加了本届论坛。在中国旅游饭店业协会最新发布的“2006中国最具规模的30家本土饭店集团”名单中,天伦国际酒店管理集团再次榜上有名,延续了已保持3年的“中国饭店业民族品牌20强”桂冠。(图为奖杯)

  Tianlun’s New Name Tags

  The authoritative magazine of the worldwide hotel industry--Hotels and its official website (http://www.hotelsmag.com) has just issued the latest world hotels’ corporate 300 ranking. According to the statistics of Hotels (vol. July) ,Tianlun International Hotels has ranked among the world’s 300 biggest hotel groups with its development speed and brand scale. The group has a total room number of 5725 in 2006, ranking NO.128 in the world and NO.2 of North China. Tianlun boasted 22 hotels, ranking NO.183 in the world. Its sub-brands, Tianlun Royal and Tianlun Rega are also listed on the catalog. Hotels is the journal of International Hotel & Restaurant Association, and a famous magazine of world hotel industry. The ranking of Hotels magazine is a widely accepted worldwide evaluation. To rank among the world 300 hotel giants represents that Tianlun International Hotels has become one of the most influential hotel groups both at home and abroad.

  Tianlun won four awards in “Global Hotel Five Star Golden Diamond Award”. It is regarded as the “Oscar” in China hotel industry, which is jointly organized by authoritative organizations as World Travel Organization, China Tourism and Hotel Association, Swiss Hotel Management School, famous media as www.sina.com, the Xinhua News Agency, People’s Daily, CCTV, PhoenixTV, professional experts and tourism administration of many countries. The group was awarded as one of the Top Ten Hotel Brands in China. Tianlun’s member hotel- Beijing Longxi Hot Spring Resort received one of the Top Ten Innovative Hotels in Asia. The president of Tianlun International Hotels, Ms. Wu Xiaoyan, won the title of one of the Top Ten Leading Pioneers in China Hotel Industry. The vice president, general manager of Sunrise Hotel, Mr. Gao Guoji, was granted as one of the Top Ten Outstanding presidents in China Hotel Industry. The awards strongly proves the core competitiveness and brand value of Tianlun.

  On June 26th, the Fourth China Hotel Group Development Forum convened in Nanjing. Relating organizations and personages joined the meeting. Tianlun listed on the catalog of “30 Biggest Domestic Hotel Groups in 2006” by China Tourism and Hotel Industry Association. The group has kept the title for 3 successive years.

  天伦国际酒店管理集团加速开拓西南市场

  2007年7月,天伦国际酒店管理集团与保利集团贵阳房地产公司签订委托管理协议,开始对其在贵阳市乌当区兴建的五星级酒店进行管理。这也意味着天伦集团继云南丽江时光酒店后,开始加速开拓中国西南市场。酒店位于保利集团挥师贵州的开篇巨作“中国文化生态示范小区”——“保利·温泉新城”的中心地带,万亩环城林带包围,水土保持完好,景致绝美。该酒店将使用天伦国际酒店管理集团旗下的五星级品牌——天伦皇家,预计2009年5月开业。天伦国际酒店管理集团总裁表示,天伦国际将全力打造保利酒店项目,相信该酒店将成为贵州乃至西南地区最高品质的会议度假酒店。

  Tianlun Accelerates Steps in Southwest

  Tianlun has signed a management contract with China Poly Group Corporation Guiyang Real Estate Corporation in July. The new five-star hotel is located in Wudang Area. It is the second hotel contract in Southwest after Yunnan Lijiang, which means that Tianlun has accelerated steps in Southwest China. The hotel is in the center of China Culture and Ecology Model Community--Poly Hot Spring New City, surrounded by forest belt and picturesque landscape. The project will be branded Tianlun Royal and start business in May, 2009. The president of Tianlun declared that the group will manage the project with all strength and to make it as No.1 in meeting and vacation hotels in Guizhou and Southwest.

  天伦国际酒店管理集团北京添新店

  天伦国际酒店管理集团7月份与新宫昕源益达投资管理公司日前签订了酒店管理协议。由北京新宫昕源益达投资管理公司投资的“新宫绿荫体育健身休闲园”位于北京市丰台区,项目总建筑面积3万平米,是以客房、餐饮、温泉、SPA为一体的综合度假酒店项目。该项目是继天伦星明湖度假村和龙熙温泉度假酒店后,集团在南城接管的第三家酒店。集团高层领导表示,凭借天伦对南城度假酒店市场的充分了解和准确把握,以及前面两家度假酒店成功经营管理的经验,结合我们对新项目的初期考察,天伦集团充满信心,新项目的加盟完善了集团在北京城区的酒店网络。(图为天伦国际酒店管理集团总裁吴晓燕女士与新宫昕源益达投资管理公司董事长张培元先生在签约仪式上)

  Tianlun Launches New Hotel in Beijing

  With the contract of Fitness and Sports Park of Xingong Lvyin in July, Tianlun has a new member in Beijing. The project is invested by Xingong Xin Yuan Yida Investment Company. Located in Fengtai District, it covers an area of 30,000 square meters as a multi-function hotel with accommodation, catering, hot spring and SPA. To Tianlun Xingming Lake Resort and Longxi Hot Spring Resort, the hotel is Tianlun’s third member in South Beijing. With the full understanding and rich operation experience for Southern Beijing vacation market, and the confidence from the initial market inspection, Tianlun is filled with assurance to manage the hotel and tighten its hotel net in Beijing.

  

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