士力架燃情赞助2007小轮车世界杯

　　拼搏和激情 活力与欢乐

　　记士力架燃情赞助2007小轮车世界杯

　　Striving and Passion, Energy and Joy

　　Snickers sponsoring 2007 BMX World Cup

　　小轮车（BMX：Bicycle Motocross）是20世纪60年代在美国加利福尼亚兴起的一种新型自行车运动，2003年6月国际奥委会正式批准了小轮车作为自行车项目的一个分项列入2008年北京奥运会比赛项目。

8月20、21日两天，在北京老山小轮车赛场，士力架携4000观众，共同迎来了2007 “好运北京”国际自盟小轮车世界杯，这场世界级的高水平赛事，为小轮车运动即将在2008北京奥运会上第一次出现在奥运这个大家族里做好了充分的准备！

　　BMX (Bicycle Motocross) is a new type of bicycle sports which emerged in California of United States in the 60s of 20th Century. In June of 2003, BMX was approved to be included in 2008 Beijing Olympic Games as a branch game in bicycle category by IOC. On 20th and 21st of August, on Laoshao BMX game venue, Snickers embraced 2007 “Good Luck Beijing” International Super Cross BMX World Cup together with 4,000 audiences, which is a super game as well as a test game preparing for BMX to be ready for 1st presence in 2008 Olympic Game.

　　这次士力架燃情赞助小轮车世界杯的大型活动，一方面是希望能借助这次机会把BMX小轮车这项时尚酷炫的运动介绍给更多的年轻朋友，和更多的年轻朋友一起分享BMX小轮车运动，一起关注北京奥运；另一方面，也因为动感十足、充满活力的小轮车运动和士力架年轻、运动的品牌形象有着非常好的契合点，士力架也通过这次的赞助活动为品牌宣传推波助澜。这次的赞助，运用了多种渠道进行了整合营销。从8月6日的新闻发布会，到整个8月份北京60家大型市场以及375家中型市场的联合促销，从www.snickers.com.cn士力架官方网站上的小轮车游戏热推，到赛后消费者的现场图片大赛，充分利用了媒体、公关以及售卖等渠道，让消费者和观众感受到了小轮车热烈的气氛，和士力架品牌传递出的十足的活力和激情！

　　Snickers’ sponsoring this World Cup BMX Game aims on one hand to embrace this cool game together with more young friends and bring more attention to Beijing Olympic Games, on the other hand, as exciting BMX game is full of energy which is in perfect line with Snickers’ young and energetic brand positioning, Snickers made it a great platform for marketing. Snickers has integrated various channels for marketing. From press conference on 6th, August, to a whole August in-store promotion in 60 mega stores and 375 middle stores in Beijing, from hot promotion of BMX on-line game on www.snickers.com.cn to post-game picture competition for consumers, Snickers has made full use of media, public relation and sales channels to bring an exciting atmosphere of BMX as well as great passion and high level of energy in Snickers Brand.

　　8月6日，在新闻发布会上，士力架作为北京2008巧克力独家供应商，将代表祝福的2008块士力架巧克力赠送给中国小轮车国家队，寓意助力中国BMX小轮车队出征世界杯、出征2008北京奥运！20家各种媒体对此活动进行了现场的报道。

　　In the press conference on 6th, August, Snickers, as the official chocolate for 2008 Beijing Olympic Games, sent 2008 pieces of chocolate to Chinese BMX team as a gift and a good wish for good luck for 2008. 20 medias reported this big event.

　　比赛现场气氛热烈，士力架的售点和消费者互动区都受到了观众们的追捧

　

　The atmosphere on the venue was very exciting. Snickers sales points and the interactive area were very much welcomed by audiences.